How the digital media industry has developed gradually
Having a look at the role of technology in the way we are consuming media at present.
Typically, the media industry is understood for being a structured and highly organised sector, with many opportunities for career advancement. Nevertheless, in modern-day society, the development of smartphones has caused a few significant shifts in the way media is shared and delivered. Among the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most available digital media devices on the market. With the capability to offer video, text and audio content, smart devices are the optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually working on reformatting their material to prioritise mobile phone ease of access. Presently, trends which are popular on social networks are especially prominent for media companies to follow. Namely, short form video and global television are acquiring traction for providing engaging and accessible material for audiences worldwide.
Together with the circulation and production of digital content, media consumption habits are also being heavily influenced by technological developments. The portability of mobile phones has moved the way that audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would need to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, these days, consumers can watch, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have website the ability to verify that this has caused an improvement in content production as consumers are rapidly watching programs and constantly seeking out new things to watch.
Over the past few decades, as society has come to be dependent on mobile phones, technology has become the focus of attention for many regions of industry. The rise of smartphones has essentially reshaped the media industry, causing new advancements in the way media is developed, dispersed and taken in. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more recently, the media landscape is showing a perceptible shift towards mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone age has in fact, forced the media industry to transform its business models and strategies, interfering with conventional outlets and opportunities for media access and intake, with a series of new and innovative digital media examples.